Analytics
Finance center for revenue, cost of goods, expenses, taxes and profit. Data is calculated on the backend from finance facts and read models.
9/1/2026 — 9/22/2026
Net revenue
0 ₸
Revenue less discounts and refunds
Gross profit
0 ₸
Margin: 0%
Operating profit
0 ₸
After fees, shipping, payroll and expenses
Net profit
0 ₸
After all expenses and the tax estimate
Orders
0
Average order: 0 ₸
Expenses
0 ₸
Expenses as a share of net revenue: 0%
Return rate
—
Of gross revenue
Repeat purchases
—
Share of orders from returning customers
Plan vs actual
Actuals over the plan's own period against the target. Next to it — the share of time elapsed, which is what completion is judged against.
No plans set. Set a plan to see how it is being met.
Revenue and profit
Net revenue, gross profit and net profit for every bucket of the selected granularity.
Dynamics will appear after analytics recalculation.
Numbers by period
Revenue, cost of goods, expenses and profit of every bucket in one table.
Numbers appear after the first sales in the selected period.
Management P&L
Management profit waterfall.
P&L will appear after analytics recalculation.
Expense structure
Where the money goes: the share of each line in expenses and in net revenue.
Total expenses
0 ₸
0% of revenue
Largest line
Not specified
Refunds + Discounts
0 ₸
0% of revenue
Add recurring expenses: rent, payroll, office, marketing.
Payroll and contributions
Employer contributions are a business expense; employee withholdings are not.
Payroll
0 ₸
Salaries and employer contributions
Add recurring expenses: rent, payroll, office, marketing.
Manual expenses
Latest expenses from the finance contour.
Add recurring expenses: rent, payroll, office, marketing.
Categories: own trends
One shared scale per category: you can see whose trend is sagging.
Categories will appear after sales of products linked to the catalog.
Sales points × categories
Cell colour is the sales point's metric in that category. A red cell is a loss. Discounts and refunds are issued against the whole order and do not decompose by product — this is gross revenue.
Pick a store so the matrix can name the categories: without one the catalogue reference is not loaded.
Show as numbers
The matrix appears once sales carry both a point and a category.
Customers
New and returning: who the revenue rests on.
Customers appear after the first paid orders.
Where profit leaks
Products and categories with the lowest profit for the period — start the review here.
No loss-making rows: profit is positive everywhere.
Review today
Deviations sorted by money: the most expensive on top.
No deviations found.
Fact drilldown
Finance facts for the selected period.
Finance facts will appear after sales, expenses or period recalculation.